The importance of CSR in business

For my business Corporate Social Responsibility (or CSR as it’s commonly referred to) is extremely important. And it’s true to say that many, many businesses now realise the importance of CSR in how they operate.

But what is CSR?

Well, CSR is a mechanism for businesses to assess the impact they have on society and for them to consider putting responsible, ethical policies in place to support individuals, the local community and the environment.

For us, it’s about connecting with our social responsibilities whether that be through charity involvement or supporting other initiatives within the community.

And why is it important?

If you Google the importance of CSR you’ll be amazed at the large number of hits you get – everybody has a view!

 The ‘hard-nosed’ view as to why social responsibility is important to a business is because it demonstrates to both consumers and the media that the company takes an interest in wider social issues that have no direct impact on profit margins. This, in turn, can lead to greater profits for a business!

Whilst the distinction between profit and ethics might not be clear for larger organisations, I believe that for local, small businesses (like mine), it’s completely transparent. It’s about giving back to the society in which you live and using the focus and network that being in business can bring to make a difference. That’s why it’s important to us!

What about CSR in my business?

We have a number of initiatives, or projects, that provide ways of us being able to give back to the business community and local causes and charities.

In summary, our CSR includes the following initiatives:

1) For HER – a community intended to raise and expose issues affecting women in all aspects of their life, including in business and body-focused, as well as to raise awareness of charities and social enterprise projects that can help and support women.

With a lot of business education from industry experts, as well as exposure of positive body image campaigners, For HER has something for every woman – no matter your background, age, race, size, shape, religion, etc, everyone’s input and views are always welcome!

We also run the For HER Foundation which is a crowdfunding foundation where women can donate to help the valuable work of For HER (group and online chat show) and support other women everywhere!

2) Her Business Brew – this Norfolk based women’s networking group was set up in 2015 by Serena Fordham, and has grown to be one of Norfolk’s largest and most successful women’s networking groups; which is constantly expanding and attracting new members across the county.

Each meeting offers the opportunity for Norfolk business women to come together in a fun, friendly and relaxed environment, as well as providing a variety of education and speakers to help the members grow and develop.

3) Norfolk Mums – a community for mums providing lots of useful information and links to events. There’s even a directory of local businesses that mums might want to use, both practical and indulgent!

4) An Hour Or So – a Norfolk-based initiative where local businesses pledge an hour of their services in exchange for a charitable donation.

This is a great way for businesses to raise their profile, or to give back if you want to use one of the services being offered.

The project is supporting a range of charities in Norfolk including Break, Age UK Norfolk, West Norfolk Mind, Nelson’s Journey and the Norfolk Wildlife Trust

We’re also raising funds for charity!

Through Glow Virtual Assistants and Her Business Brew we also aim to support local charities and to raise funds for them.

We periodically run charity events and have a nominated Charity of the Year, which for 2018 is Leeway, which provides domestic violence and abuse support services. Each of the Her Business Brew meetings donates to Leeway.

I hope you can see that CSR is very important to me, my colleagues and my business – it’s plays a key part in how we operate and the ethics we adopt.

We want to make a difference and encourage others to make a positive impact on the world too!

About Glow Virtual Assistants

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We offer a range of services and tailor packages to suit the needs of you and your business.

Why not read what our clients say about us so you know that your business will be in safe hands.

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