The importance of AWARDS!

Are awards important to you, whether your employed or a business owner? Isn’t the recognition from your Peers that your doing a great job a real boost? Whatever people might say, we don’t just work for the money – it’s more than that!

Awards are a great way of achieving the recognition of your Peers. No matter what the size of your business you can enter a business award. There are a huge variety of awards around from local to national, industry based or with specific criteria.

You can find out about awards through your local chamber of commerce, local and business press or simply searching the internet for relevant awards.

Deciding what awards to enter is crucial as it’s important to weigh up the time and effort it would take to enter against the potential gains. Some awards may have monetary prizes or other benefits such as coaching, advice and workshops. However, it’s not just the winning that counts!

With resources often stretched putting yourself forward for business awards is not always the top of the agenda. Here are five reasons why simply entering an award could be good for your business:

 1.  Benchmarking

The application process for entering a business award can often force you to look at your business from a different perspective and compare yourself to your competitors.

You’ll need to make sure that you stand out from the competition whether that’s through innovation, diversity, growth, customer service, investment in people and strategic thinking. This will help you think about ways you could be doing things better and identify areas for improvement.

2.  Increase your credibility

A business award win, short-listing or nomination can act as a 3rd party endorsement for your business. A win can give a seal of approval to your activities and is a sign of quality for potential customers, so can form part of your sales pitch. It’s a great way of differentiating your company from competitors and will send out positive signals to customers.

3.  Free marketing!

Business awards shouldn’t be overlooked as a tool in your marketing toolbox – just being shortlisted can improve brand awareness and promote your business to new customers. Make sure you maximise PR exposure and update your marketing materials with the award logo including business cards, website, literature, email and sales material.

It’s fantastic to be recognised so it’s important to make sure that people know what your business has achieved. Winning a business award can open doors to getting contracts and breaking into new markets.

4.  Employee motivation

Awards recognise the hard work and achievements of your employees so winning one can help boost staff morale and improve motivation. Employees are focused on what’s great about the company they work for and can feel proud to be a part of it.

This can be maximised by making sure staff feel they get the recognition they deserve by celebrating the success. Why not invite staff to the awards ceremony or hold your own dinner for a great night out!

5.  Attract more talent

Business awards increase your stature among new recruits. By pitching yourself as the best you can attract the talent you need to push your business forward.

And the winner is?

It would be daft to write this blog and not blow our own trumpet!

In 2018 we’ve been awarded (so far):

  • ‘Best Business Support Company: Virtual Assistants’ in the CV Magazine Business Innovator Awards 2018.
  • Glow Virtual Assistants & Her Business Brew are winners of a Lotus Award (awards recognising a unique concept recognising great workplaces by celebrating what makes them unique.

About Glow Virtual Assistants

We’re a forward-thinking agency of skilled and qualified Virtual Assistants, specialising in supporting entrepreneurs and businesses to succeed, grow and shine!

We offer a range of services and tailor packages to suit the needs of you and your business.

Why not read what our clients say about us so you know that your business will be in safe hands.

Want a chat or got a question? Drop us a message and we’ll get back to you!

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