The importance of Social Media to business…

Let’s start by saying that your business needs a social media presence!

Social media helps you to connect with your prospective customers, existing clients and increase your brand awareness, hence increasing leads and sales.

It doesn’t matter what your business is, from a small one-person operation to a big national organisation. You should be using social media as an essential piece of your marketing.

And let’s face it, with over 3 billion people worldwide using social media every month, it’s a great market place!

Let’s look at a few reasons why investing in social media as part of your marketing strategy is a worthwhile move for your business:

Build Brand Awareness

If people don’t know about your business, they won’t become your customers!

Social media helps with increasing visibility of your brand among potential customers, letting you reach a wide audience. You have nothing to lose really, as the major social media platforms are free to sign up to, so you’re only investing your time.

It’s usually preferable to define what you want to get out of social media – so a strategy is useful. For example, do you want to publicise the services you offer, or do you hope to bring more local shoppers into your stores?

By developing a targeted strategy, you can determine which social media channels are best fit for your customer base.

Positive Brand Communication

Customers are increasingly savvy about which businesses they use. Generally, people will complete a quick search of websites and social media.

But what will they find? Hopefully, you will be presenting your business in a positive manner and providing a rich source of information on your products and services.

Making sure that you update social media frequently with the latest content will build your brand’s awareness and positivity ensuring you’re making a positive first impression.

And as we’ve blogged before, don’t forget to always look for ways to demonstrate your expertise in your industry. Being the go-to person in your field goes a long way to establishing confidence in potential customers.

Don’t Be Bland!

As a customer, would you be interested in a business that publishes dry, corporate-style social media? Probably not.

It’s important to let your brand’s identity and personality to shine in everything that you share on social media. Let your brand represent who you are.

Whether it’s casual and funny or formal and friendly, practice getting it right. Show followers the real you behind that social media profile.

Providing Support 

If you’re in a business that needs to provide support to your customers, why not offer a support channel via social media. It can provide a less formal contact with your customers and even help to resolve simple issues, plus you’ll be developing your reputation as a responsive and caring brand.

Encourage Interaction

Social media is meant to be social, so play with new ways to connect with your audience. Encourage comments; get a debate going; and you’ll be widening your audience as you go.

What about posting a behind-the-scenes tour of your business. Once you’re more confident, host a Q&A session via e.g. Facebook Live video streaming. You’ll start to understand more about your followers and their preferences.

Social media platforms are developing interaction options all of the time, so get on board.

Affordable Growth

But you can get a lot of value for your pound with social media advertising. Your business, regardless of size or budget, has the opportunity to grow your audience through ads on social platforms – and they don’t have to cost a fortune.

When building an ad campaign, be focussed on the objective your trying to achieve so you don’t waste budget on unhelpful advertising. Try to avoid ads that are too salesy, rather go for content that is informative and even entertains!

Social Media is a crucial tool in your business marketing and Glow Virtual Assistants could help to steer you in the right direction. Get in touch to discuss your requirements.

About Glow Virtual Assistants

We’re a forward-thinking agency of skilled and qualified Virtual Assistants, specialising in supporting entrepreneurs and businesses to succeed, grow and shine!

We offer a range of services and tailor packages to suit the needs of you and your business.

Why not read what our clients say about us so you know that your business will be in safe hands.

Want a chat or got a question? Drop us a message and we’ll get back to you!

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