Glow Virtual Assistants (part of Serena Fordham Enterprises Limited) is a forward-thinking agency of skilled and qualified Virtual Assistants, specialising in supporting entrepreneurs and businesses to succeed, grow and shine!

Operating mainly in Norfolk, Suffolk, Cambridgeshire and surrounding areas, we have a team of dedicated employees; offering their expertise, experience, and knowledge, of business admin, marketing, finance, writing, events management, project management and property management.

Meet the team

There’s a whole team behind Glow Virtual Assistants, find out who’s who…

Serena Fordham – Founder and Managing Director

Glow VA

Serena Fordham is an Author, Speaker, Entrepreneur and Business Owner of Glow Virtual Assistants, HER Business Revolution and Norfolk Mums.

You can find her at www.glowva.co.ukwww.herbusinessrevolution.biz and www.norfolkmums.com

In Norfolk, where she was born and bred, she is known for being an “Admin Superwoman”, as well as for inspiring women of all backgrounds locally, nationally and internationally.

Serena lives with her husband Matthew, their children, Ella and Alfie, and their little dog Coco.  She has a degree in Business Management, a background in Estate Agency, and her businesses are multi-award winning.

In addition, Serena is a keen supporter of child and women-focused charities, and is also the Founder of two social enterprise initiatives – An Hour or So; which brings together businesses to raise funds for charitable causes; and Norfolk Mums; which connects, supports and empowers mothers in her local community of Norfolk.

Read Serena’s story about how Glow Virtual Assistants came about on our blog.

Kerri Page – CEO

Kerri’s background is in small-medium size business, from administration to managing teams and their workloads. She’s handled high-profile contracts with prisons, hospitals and military bases and has been responsible for emergency call out contracts which required immediate responses.

Kerri now heads up our Property Division, managing holiday rentals, student lets and various properties for our clients.

John Fordham – Operations Manager

With over 30 years of experience within the financial services sector, and a background as a highly successful, results orientated Manager, John Fordham (aka Tom Cruise in his younger days!) has worked for both Aviva and Virgin. He is both a valued team member of Glow Virtual Assistants, as well as being Serena’s father-in-law.

When John isn’t spending quality time with his family, he’s found communicating with clients and using his wealth of knowledge and experience to help entrepreneurs effectively deal with all challenges that occur during daily business activity, and assisting them to improve their business processes to help them thrive and adapt with change moving forwards.


Glow VA logo

We work with various Consultants to deliver our services to the highest quality possible. To find out more about our Consultant Opportunity please click HERE.